Role: Creative Director/ Designer
Client: Alec’s Ice Cream
🧠️ Featured and 2023 Winner on The Dieline
Collaborated with the in-house team to not only re-brand, but to reposition the brand for a national presence. Absorbed insights from strategic briefs and translated them into on-brand creative strategies and VIS ID concepts.
Deliverables included thousands of decks, merchandise, and packaging. Plus a killer new site! Workshopped client on site map, which determined UI/UX. Wireframed and designed all visual designs for the dev agency.
Collaborated with two of my favorite partners.
Illustrations: Marc Girouard
Copy: Mari Tzikas Suarez
︎︎︎ New site launched April 2022 ︎ alecsicecream.com
Deliverables included thousands of decks, merchandise, and packaging. Plus a killer new site! Workshopped client on site map, which determined UI/UX. Wireframed and designed all visual designs for the dev agency.
Collaborated with two of my favorite partners.
Illustrations: Marc Girouard
Copy: Mari Tzikas Suarez
︎︎︎ New site launched April 2022 ︎ alecsicecream.com
![](https://freight.cargo.site/t/original/i/7606a8df66fa9af4481c1fd86f09aac3cfcc501a5c3187fddc724c623db6ed92/Screen-Shot-2022-02-26-at-12.29.11-PM.png)
![](https://freight.cargo.site/t/original/i/f502de073e493332d99f44cf4c762e348a9f7e5f7cd314d27b53afbf5aadf838/Alecs.gif)
![](https://freight.cargo.site/t/original/i/743273136063f9b342bb733dba85b348cb22657353c2958dc2ed1831c4d0f064/Screen-Shot-2022-02-26-at-12.29.54-PM.png)
![](https://freight.cargo.site/t/original/i/f719f4a84758b3d116c77897091f45043dab29aa834cc34184bba7ec381c1652/ALECS_aboutus_mobile2.png)
![](https://freight.cargo.site/t/original/i/360ea25c97bc48e63e36927d5e5149bd8b80a504e7054be4b032b9a655824768/Screen-Shot-2023-03-29-at-3.19.55-PM.png)
![](https://freight.cargo.site/t/original/i/96917f579379b22144c41776b25bf75d0eeb6d9e08a57d6d30d499f539ceec92/Screen-Shot-2022-02-26-at-12.20.02-PM.png)
![](https://freight.cargo.site/t/original/i/66788f65de34862d4222a6b439467119925d8c146274044f5dec12658977f443/Screen-Shot-2022-02-26-at-12.21.03-PM.png)
![](https://freight.cargo.site/t/original/i/9a617cf680dd4a83061b244b885e9436f7b554820b5b0cf7a9e6bd6159c27859/Screen-Shot-2022-02-26-at-12.21.40-PM.png)