Role: Creative Director/ Designer
Client: Alec’s Ice Cream

🧠️ Featured and 2023 Winner on The Dieline
Collaborated with the in-house team to not only re-brand, but to reposition the brand for a national presence. Absorbed insights from strategic briefs and translated them into on-brand creative strategies and VIS ID concepts.

Deliverables included thousands of decks, merchandise, and packaging. Plus a killer new site! Workshopped client on site map, which determined UI/UX. Wireframed and designed all visual designs for the dev agency.

Collaborated with two of my favorite partners.
Illustrations: Marc Girouard
Copy: Mari Tzikas Suarez

︎︎︎ New site launched April 2022 ︎