Role: Creative Director/Designer
Client: Alec’s Ice Cream
︎ Featured On The Dieline
Collaborated with the in-house team to not only re-brand, but to reposition the brand for a national presence. Absorbed insights from strategic briefs and translated them into on-brand creative strategies and VIS ID concepts.
Deliverables included thousands of decks, merchandise, and packaging. Plus a killer new site! Workshopped client on site map, which determined UI/UX. Wireframed and designed all visual designs for the dev agency.
Collaborated with two of my favorite partners.
Illustrations: Marc Girouard
Copy: Mari Tzikas Suarez
New site launched April 2022 ︎: alecsicecream.com
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Client: Alec’s Ice Cream
︎ Featured On The Dieline
Collaborated with the in-house team to not only re-brand, but to reposition the brand for a national presence. Absorbed insights from strategic briefs and translated them into on-brand creative strategies and VIS ID concepts.
Deliverables included thousands of decks, merchandise, and packaging. Plus a killer new site! Workshopped client on site map, which determined UI/UX. Wireframed and designed all visual designs for the dev agency.
Collaborated with two of my favorite partners.
Illustrations: Marc Girouard
Copy: Mari Tzikas Suarez
New site launched April 2022 ︎: alecsicecream.com
Strategy
More website goodness
Merch
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