Role: Creative Director
Client: Studio Abasi
︎ Featured on The Dieline
2023 Core77 Design Award Honoree - Packaging
Client: Studio Abasi
︎ Featured on The Dieline
2023 Core77 Design Award Honoree - Packaging
This is the whole enchilada, literally. My team and I architected the comprehensive strategy, crafting brand positioning, naming, trademark, identity system, packaging, sourcing, product design, marketing, social presence, and go-to-market PR initiatives. We cultivated grassroots influencer relationships alongside strategic brand partnerships, including coordination of an exclusive Yelp Elite event that generated significant local buzz.
I assembled and led three exceptional teams that positioned Seven as a standout in an oversaturated market. Managed budgets, timelines, and operational efficiencies while art directing and producing all product and model photography. Designed a versatile environmental concept for a new retail location that maximized customer experience and brand immersion through thoughtful spatial design.
︎︎︎ New site launched March 2023 ︎ seven:thirty.co
I assembled and led three exceptional teams that positioned Seven as a standout in an oversaturated market. Managed budgets, timelines, and operational efficiencies while art directing and producing all product and model photography. Designed a versatile environmental concept for a new retail location that maximized customer experience and brand immersion through thoughtful spatial design.
︎︎︎ New site launched March 2023 ︎ seven:thirty.co
