Role: Creative Director
Client: Studio Abasi
︎ Featured on The Dieline
2023 Core77 Design Award Honoree - Packaging
Client: Studio Abasi
︎ Featured on The Dieline
2023 Core77 Design Award Honoree - Packaging
This is the whole enchilada, literally. My team and I built the strategy. From here we created brand postioning, naming, trademark, identity design, packaging design, sourcing, product design, marketing and go-to market PR strategies. We also developed grassroot influencer relationships with excited brand partnerships.
I lead and built three amazing teams to help position Seven:Thirty as a leader in an oversaturated market. Oversaw and managed budgets, timelines and efficiencies. Art directed and produced the product and model photoshoot. Designed a multi-purpose spacial/environmental new retail location.
︎︎︎ New site launched March 2023 ︎ seven:thirty.co
Brick and mortar opening spring 2024
✨️
I lead and built three amazing teams to help position Seven:Thirty as a leader in an oversaturated market. Oversaw and managed budgets, timelines and efficiencies. Art directed and produced the product and model photoshoot. Designed a multi-purpose spacial/environmental new retail location.
︎︎︎ New site launched March 2023 ︎ seven:thirty.co
Brick and mortar opening spring 2024
✨️
![](https://freight.cargo.site/t/original/i/a0ee0db9cb431b82923132995eb8b8a2524bd349f427f4386b96c726f4121e92/Screen-Shot-2023-03-29-at-4.13.12-PM.png)
![](https://freight.cargo.site/t/original/i/63df982d9f38e0cd0ffd053c94dbe9623db5fe3984dd5471d2b91d5495421d35/Untitled-2.png)
![](https://freight.cargo.site/t/original/i/da0a94e229e4bfe578b36aeffc3f175adc7a2719146abe51d2964c73354605a5/Screen-Shot-2023-03-29-at-4.05.02-PM.png)
![](https://freight.cargo.site/t/original/i/cb9019ef453e424e99fd230c875185f192b9317b61e0becfb572239415c4d970/Screen-Shot-2023-03-29-at-4.04.24-PM.png)
![](https://freight.cargo.site/t/original/i/816b78e9eb96ee06389900d4fee5347d5cf61c59b015f24c1a0b9274f0d4af2e/Screen-Shot-2023-03-29-at-4.20.30-PM.png)
![](https://freight.cargo.site/t/original/i/99dfb403ea831c4b3298f742da3b082d79c8f9bbbfb13f707db3f2a12f47feca/Screen-Shot-2023-03-29-at-4.09.15-PM.png)
![](https://freight.cargo.site/t/original/i/9602dcb3c320f2489057be54a39777a2670b28c6a6d42b2ce362b6908d150392/Screen-Shot-2023-03-29-at-4.04.44-PM.png)
![](https://freight.cargo.site/t/original/i/8f3d53120e8ae212eec24bf76dba9920e2b1880fe4343161eec40bdcf3baf74f/love-yourself..png)
![](https://freight.cargo.site/t/original/i/fafcced181f44ca740332605183588407dd221235871e1b75cecc92aaad9e590/Keep-up-on-all-things-sustainable-with-groundedpackaging.png)