Role: Creative Director
Client: Studio Abasi

︎  Featured on The Dieline
2023 Core77 Design Award Honoree - Packaging

This is the whole enchilada, literally. My team and I built the strategy. From here we created brand postioning, naming, trademark, identity design, packaging design, sourcing, product design, marketing and go-to market PR strategies. We also developed grassroot influencer relationships with excited brand partnerships.

I lead and built three amazing teams to help position Seven:Thirty as a leader in an oversaturated market. Oversaw and managed
budgets, timelines and efficiencies. Art directed and produced the product and model photoshoot. Designed a multi-purpose spacial/environmental new retail location.

︎︎︎ New site launched March 2023 ︎

     Brick and mortar opening spring 2024