For Tea Drops, I orchestrated a comprehensive systems overhaul when the client needed to dramatically shift direction three-quarters of the way through their rebrand. I swiftly pivoted all brand elements—recalibrating the color palette, refining typography choices, and restructuring packaging systems to align with their evolved vision. Additionally, I managed an in-house designer who played a crucial role in building out the new system across applications.
The highlight was producing and art directing a standout photoshoot with the phenomenally talented Nicholas Faiello and Ashley Marti, whose collaborative energy helped capture Tea Drops' refreshed essence. This agile creative response not only salvaged the rebrand timeline but delivered a cohesive visual language that elegantly unified their product experience across all touchpoints.
The highlight was producing and art directing a standout photoshoot with the phenomenally talented Nicholas Faiello and Ashley Marti, whose collaborative energy helped capture Tea Drops' refreshed essence. This agile creative response not only salvaged the rebrand timeline but delivered a cohesive visual language that elegantly unified their product experience across all touchpoints.
