Full-service brand architecture from naming and identity to packaging, campaigns, and go-to-market strategy. Developed process flows, educated C-suite leadership, and cultivated strategic partnerships including exclusive Yelp Elite activation. Led three teams positioning Seven:Thirty as market standout while managing budgets, production, and art directing all photography. Designed retail environment maximizing customer experience. Featured on The Dieline. 2023 Core77 Design Award Honoree - Packaging.