Role: Creative Director/ Designer
Client: Alpyn
Client: Alpyn
I stepped in as an emergency creative lead for Alpyn, rapidly establishing a new photo art direction for their product photography within just 5 days. Producing and art directed multiple photoshoots with different production teams across multiple states with fresh visual storytelling.
Provided critical insight on bringing their unique sense of place to life through visual storytelling while designing the first influencer send that captured the brand's essence. Beyond the creative execution, I presented new team processes and cross-functional workflows that transformed how the entire marketing department collaborated. The resulting PDP imagery elevated their digital presence while providing a sustainable content creation model for future product launches.
These two beautiful babes brought it to life!
Models: Nicole Cudzilo
Video: Jordee Arvin
Still Life: Leyla Stefani
Provided critical insight on bringing their unique sense of place to life through visual storytelling while designing the first influencer send that captured the brand's essence. Beyond the creative execution, I presented new team processes and cross-functional workflows that transformed how the entire marketing department collaborated. The resulting PDP imagery elevated their digital presence while providing a sustainable content creation model for future product launches.
These two beautiful babes brought it to life!
Models: Nicole Cudzilo
Video: Jordee Arvin
Still Life: Leyla Stefani
